Turning Lists into Behaviors that Transform

Maybe its age, then again, maybe its been that sense that’s been there the whole time. I seem to be moving towards one of Excapite/Nigel’s observations that much of what we do today online is just making a prettier spreadsheet. The companies whom are doing better are pushing beyon just list presentations and crafting aspirational experiences which embed or reveal something more… human. And after re-reading today’s post on Mobile Ministry Magazine, I’m even more convinced of this.
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