Mobile Apps Are a Toxic Investment

There was a point in the week when I couldn’t sleep, so I started chatting with Rita about her one of her latest posts over at Mobile RnR. We talked about how good it feels that there are aspects of mobility that do indeed work great when using multiple devices. And certainly, that idea of continuous client functionality with IM, browsing, etc. would add to that. However, there was something looking into our conversation that was a bit scarier. Something that many of us don’t even pay attention to until its too late. Mobile apps are a losing investment.