Many of the commercials about “the cloud” and mobile concentrate not so much on doing something new, as much as it is doing something you are used to, but not having as much control. This demonstration of finding and checking-in for a flight has to be one of the coolest and most innovative that I’ve ever seen. Check out the video below (via Open Gardens).

Gol Airlines – Mobile Check in from AlmapBBDO Internet on Vimeo.

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