Reading More Or Appreciating Less Friction

Somewhere, we got it in our heads that reading requires all kinds of constructs – paper, flipping pages, uninterrupted experiences, etc. And yes, to consume information does require some of these, but for one reason or another, report after report are finding it surprising that digital effects seem to do a lot for Gen Y and younger folks enjoying the behavior of reading more. I’d argue that it has less to do with reading as a behavior, and more to do with the fact that much about digital reading reduces the friction that some traditionalists believe is necessary.
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